The soundtrack of… McDonald's Sweden
Under the golden arches, every detail matters — and that includes music. Read how Soundtrack helped McDonald's Sweden create a cohesive brand sound.
Who they are
As one of the world’s most recognizable brands, McDonald’s knows how to create a consistent customer experience. Getting the atmosphere and the music right is key to keeping the thousands of guests who visit every day feeling welcome and coming back.
What they needed
McDonald’s Sweden wanted to establish a clear platform and strategy for its in-store music — one that not only reflected the brand but also resonated with its broad and culturally diverse customer base.
How Soundtrack helped
The McDonald’s Sweden marketing department partnered with Soundtrack’s marketing pros to translate the brand’s personality into music. After analyzing audience data and customer behavior, the Soundtrack team created a custom music strategy that reflected McDonald’s identity while adapting to the restaurant’s environment and the different moods and preferences of its customers.
The result
McDonald’s Sweden has a cohesive music experience that unites all of its restaurants under one sound. As the music reinforces the brand’s upbeat, inclusive spirit, customers linger longer and order more.
“When it comes to the customer experience, every single detail is crucial,” says Kajsa Dahlberg, digital lead at McDonald’s Sweden. “It’s astonishing what music can do.”
Find your soundtrack
Soundtrack helped McDonald’s Sweden create a consistent brand sound that elevated the customer experience across their locations. Try Soundtrack free for 14 days and see how it can work for your business.
