The soundtrack of… Uniqlo Australia
With Soundtrack, Uniqlo brings together curated music and in-store messaging in a way that’s seamless, connects with customers and helps keep operations on point.
Who they are
Over the past 70 years, Uniqlo has built a global following through its approach to LifeWear — simple, well-made essentials designed to “make everyone’s life better.” With more than 2,000 stories in 25 countries, the brand understands the power of the in-store experience — and knows it begins the moment a customer walks through the door.
In Australia, that experience is guided by Dominique Sun, who oversees front-end operations and works to enhance the store atmosphere every day, including employing one of retail’s most underrated tools: music. “Music plays a huge role in our stores, and that’s where Soundtrack comes in,” he says. “The playlists we create for our customers and staff really set the mood.”
What they needed
Uniqlo Australia stores were already doing more than just playing music. In-store announcements, like promos and closing times, were part of their daily routine, often delivered by staff over an intercom.
What they needed was a simple, consistent way to create and schedule those messages in advance, freeing up staff while keeping communication clear and on-brand.
How Soundtrack helped
Soundtrack's messenger feature — an easy add-on to Uniqlo’s existing music setup — gave the team more control, clarity and consistency. Staffers can now create and schedule announcements directly within their playlists, either by using text-to-speech or uploading custom audio.
“It’s helped us tremendously with the operations side of the business,” Dominique says. “Communicating with our customers is important, but the biggest advantage has been improving store efficiency. Having full control over what we can communicate and when is huge for those of us managing daily operations.”
The result
The in-store experience at Uniqlo Australia is more seamless than ever. Curated playlists match the brand’s tone and mood, while promos and operational updates blend smoothly into the music stream. Messaging has even become part of the routine — and it’s making an impact. “It’s been great,” says Dominique. “We’re in the process of incorporating messaging into our weekly and monthly operations.”
Find your soundtrack
With Soundtrack, Uniqlo found a smarter way to sync their in-store messaging with their operations and customer experience. Try Soundtrack free for 14 days and see how it can work for your business.
