Tunify partners up with Soundtrack
Soundtrack's footprint in the Low Countries grows.
As a Swedish company with a global mindset, Soundtrack is always on the lookout for interesting opportunities abroad. And sure enough, we found one in Belgium: Soundtrack is excited to partner with Tunify, a market leader in business music streaming in Belgium and the Netherlands.
What does this new partnership entail? Tunify will transfer their entire customer base over to Soundtrack over the next year. The integration is the encore to Soundtrack's successful integration of UK-based Ambie, another move that helped strengthen our position as Europe's leading background music provider.
Global brands with a local focus
Every country has a unique sound, including when it comes to the music that customers hear when they visit a business. Tunify customers expect their business music streaming service to provide them with music that understands their culture and their language. This partnership with Soundtrack gives Tunify customers the chance to experience this understanding at scale, backed by the largest music catalog in the industry and relevant playlist curation in Dutch, French and German.
Richard de Rooij, the CEO of Tunify, says their customers get "the best of both worlds" by partnering with Soundtrack: whether their business is in Gent or Groningen, Tunify's clientele can build their brand's sound with "the most sophisticated music-for-business software on the planet."
What Tunify customers get from Soundtrack
For Tunify customers, this partnership with Soundtrack unlocks new levels of control and choice. All Tunify users will gradually migrate to Soundtrack, where they get instant access to enterprise-grade tools that drive business results:
Unrivaled catalog: Soundtrack's catalog has over 125 million tracks and more than 2,000 expertly curated playlists.
Spotify import: Bring your Spotify playlists directly into Soundtrack with just a few clicks.
AI playlist generator: Just type a prompt describing your business and let Soundtrack's AI build a bespoke playlist that matches your atmosphere.
Custom messaging: Insert brand promos or announcements between tracks to turn your sound system into a marketing channel.
Total control: Manage the music for anything from one venue to hundreds of locations remotely from one powerful dashboard. Invite unlimited users and give them as much control as they need.
Existing Tunify customers don't need to do anything: Soundtrack is migrating Tunify users in phases, scheduled around your account's next renewal date. Your Tunify account will continue working as usual until you receive an invitation to migrate. Soundtrack won't automatically import your Tunify playlists, though; don't hesitate to reach out to customer support for help bringing your playlists over.
What will happen to Tunify?
For Tunify, partnering with Soundtrack means evolving the opportunities their customers have. For Soundtrack, fusing with Tunify makes a global brand more attuned to the needs of specific audiences like Belgium and the Netherlands.
As part of this evolution, Tunify's brand and product will soon cease to exist, with their teams and expertise uniting under the Soundtrack banner. By merging with Tunify, Soundtrack can provide a single, cohesive experience for all customers.
Soundtrack is open for partnerships
This isn't the end! Soundtrack is actively looking for potential partnerships with best-in-class providers from around the world. If you're aiming to bring your offering to the next level by providing your customers with a seamless, legal and premium music experience, our door is open. Join a network that values local expertise as much as global reach.
For more information, reach out to Soundtrack's Director of Partnerships, Marcus Gamme (marcus.gamme@soundtrack.io).
Related FAQs
What do Tunify users need to do?
Nothing! There's no action necessary for Tunify users to prepare for migration to Soundtrack, so you can keep using Tunify as before until you receive an invitation via email to make the switch.
When will Tunify users switch to Soundtrack?
The Soundtrack team is migrating Tunify users to our platform in phases, which are determined by your account's renewal date.
Will my Tunify account keep working until I switch to Soundtrack?
Yes, of course. Your Tunify account remains active until we invite you to begin the migration process.
Can I keep using my Tunify playlists in Soundtrack?
Sure! Tunify playlists aren't transferred over to your Soundtrack account automatically, so you'll have to reach out to our customer support team to help.
