Do you need a music expert or just better tools?
Hiring a music curator gives your business a bespoke sound, but finding the right music to play doesn't have to be rocket science.
You start every business day by staring at your laptop, cycling through the same tired playlist you've been playing for months in the hope of inspiring staff and generating much-needed sales. A few dozen songs from a library of more than 100 million. Paralysis by playlist.Ā
Paralysis by playlist
What's the brand-aligned, cool-but-not-too-cool artists to play, or elusive vibe you're trying to capture? You'll come back to it, you tell yourself. But there's stock to order, staff to manage, customers to keep happy and bills to pay. Music slips down the list. And that's the problem.
Music is often treated as background ā something to fill space rather than shape it. And when it is taken seriously, it swings the other way: suddenly you need a music person, a curator, someone who speaks in BPM and obscure subgenres.
For most businesses, that's where it stalls.
You don't need a music expert; you need a system
According to research, mismatched music can lead to fatigue, distraction, and, worse still, withdrawal. And when it's not actively bad, generic playlists do nothing. No identity. No atmosphere and a whole load of 'meh'.
Which is a missed opportunity because most businesses don't understand what music curation really means. Sound is one of the fastest ways to shape how people feel and even spend their hard-earned money.
So no, you don't need a music expert; you need a system. Caring about the music your customers hear is not a small thing. It just shouldn't have to be a full-time job.
That's where Soundtrack comes in
With the Soundtrack AI Playlist Creator, you can create playlists tailored to your business needs through simple prompts. Looking for the perfect mid-morning coffee shop in spring vibe? We've got you, something a little more obscure,'70s Californian hillbilly surf rock, that too.
What's more, the tool integrates seamlessly with all Soundtrack features, including over 2,500 playlists curated in-house, smart scheduling and remote management, plus access to a library of more than 125 million licensed tracks. Try Soundtrack free for 14 days to get started.
Do you need something more bespoke? Get in touch with our team of expert music curators for music that fits your business. Our method is based on the latest research in music psychology and branding. We combine these learnings with our vast experience of curating music for some of the world's largest brands.
Because there's never enough time, but there's always time for good music.
As legendary rockstar Frank Zappa put it: "Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid."Ā But those are just the words of one extremely well-moustachioed man.
