Press

From legal risk to guest loyalty: re-thinking music in hospitality

Monday, September 22, 2025

Not just background noise: Ola Sars on How music drives sales and shapes retail

Thursday, September 18, 2025

Music for restaurants: Build your brand & boost profits with Ola Sars of Soundtrack

Monday, September 8, 2025

6 emerging hotel tech solutions that impacted hospitality in H1 2025

Thursday, July 10, 2025

A restaurant’s brand sound is ‘customer service you can't see but always experience’

Monday, June 30, 2025

Examining the powerful role music plays in the in-store customer experience

Wednesday, May 28, 2025

How tech Is rewriting the soundtrack of hospitality

Sunday, May 11, 2025

From Play to Pay: How Soundtrack uses PQLs to drive growth

Tuesday, May 6, 2025

The science of sound: How music shapes retail experiences

Thursday, May 1, 2025

Up close & personal: Global Travel Media meets Ola Sars of Soundtrack

Thursday, May 1, 2025

Restaurants can use music to elevate the guest experience on Mother’s Day

Thursday, April 24, 2025

Hotel Tech-in: The music app soundtracking hotel guest experiences

Tuesday, March 25, 2025

Soundtrack and Accor set a new standard for hospitality ambience with curated playlists

Thursday, March 20, 2025

Does Playing Music Increase Sales? The Power Of Music In Retail

Tuesday, March 11, 2025

Soundtrack recognised in Financial Time's FT1000 Europe’s Fastest Growing Companies Special Report

Monday, March 3, 2025

The role music plays in retail customer experience, Q&A with CEO Ola Sars

Tuesday, February 4, 2025

Soundtrack becomes Ubiquiti’s UniFi Software Ecosystem music for business integration partner

Tuesday, February 4, 2025

Demand Gen Report’s 2025 CMO Guide features Soundtrack CMO Lisa Farris

Monday, January 13, 2025

Soundtrack's AI Playlist Creator gets featured in Food & Beverage Magazine Editor’s Top Picks: Products of the Year

Friday, January 3, 2025

What restaurant operators need to know about music licensing

Friday, December 20, 2024

CEO Ola Sars joins Founders Weekly to share his spin-out journey

Friday, October 25, 2024

Impact of Music on Guest Experience

Thursday, October 3, 2024

WiiM Launches Installation Products and Adds Soundtrack Commercial Music Streaming

Wednesday, September 18, 2024

Audacity Australia announces partnership with Soundtrack Your Brand

Tuesday, August 27, 2024

CEO Ola Sars on AI’s Role in Ambiance: Enhanced Customer Experience in Less Time

Wednesday, July 24, 2024

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles—And Win

Tuesday, July 23, 2024

Chopped Champion Chef Paco Moran, Answers Five questions in El Restaurante

Wednesday, July 10, 2024

Face the Music! Sound Advice For Bar & Restaurant Owners

Monday, June 3, 2024

Omar Marzouk, our VP Music Experience, visits the Evolution Exchange Nordics podcast #519 - AI And Creativity

Friday, May 24, 2024

Harmonize Your Success: How Music Can Amplify a Restaurant’s Reputation

Wednesday, May 8, 2024

CEO Ola Sars takes place on Billboard’s 2024 International Power Players list

Monday, April 29, 2024

Soundtrack Your Brand launches AI playlist generator

Thursday, April 11, 2024

Soundtrack Your Brand launches AI playlist generator

Thursday, April 11, 2024

B2B Music Streaming Service Soundtrack Your Brand Releases AI Playlist Generator for Business

Tuesday, April 9, 2024

How music affects restaurant foot traffic, revenue

Wednesday, April 3, 2024

Soundtracking venues: The artful business of background music

Tuesday, March 19, 2024

BBC News on Sweden's global music impact - "Can Sweden keep its edge in the music industry?"

Friday, March 15, 2024

The High Note of Unauthorized Music Use in Businesses: A Call for Compliance

Thursday, February 1, 2024

CEO Ola Sars featured in Music Business Worldwide

Thursday, February 1, 2024

Ola joins Ben Thomas in Pro AV Today Ola to discuss "What Commercial Businesses and Venues Need to Know About Music Licensing"

Tuesday, January 16, 2024

Exclusive: How background music can create recurring revenue

Tuesday, January 9, 2024

2023 Reflections: The Year That Was in Restaurants - Ola Sars provides a unique perspective on the role of music in ambience and guest experience

Wednesday, December 20, 2023

Does Background Music in Stores Improve Sales During the Holidays?

Wednesday, December 20, 2023

The 10 Biggest Retail Trends For 2024

Monday, December 18, 2023

Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

Monday, December 18, 2023

Showrooms come alive with the sound of music

Thursday, December 7, 2023

How in-store music increases grocery sales

Thursday, December 7, 2023

Predictions for Small Business Saturday (SBS) 2023 - How to Optimize Your Business

Wednesday, November 22, 2023

Soundtrack to women's economic influence: Driving the female dollar higher

Monday, October 2, 2023

Improve patient experience with background music

Thursday, September 28, 2023

Restaurant Strategy Podcast - Talking music and menues with Soundtrack CEO, Ola Sars

Monday, August 28, 2023

Music plays an important role in guest experience

Friday, August 25, 2023

Listen up: Background music can improve the patient experience

Tuesday, August 1, 2023

SOUNDTRACK YOUR BRAND CLOSES $15M FUNDING ROUND LED BY MATT PINCUS’ MUSIC

Wednesday, June 14, 2023

AI helps retailers translate brand experience into music

Monday, June 12, 2023

Ep. 64 - The First 100 with Ola Sars, the founder of Beats Music & Soundtrack your Brand

Monday, May 15, 2023

Ola Sars: The Veteran Music Tech Entrepreneur Changing the Music Industry

Wednesday, May 3, 2023

Build Customer Loyalty Through Music

Thursday, April 27, 2023

Strike a Chord: The Role Music Plays in the Guest Experience

Thursday, April 13, 2023

Inflation Could Turn McDonald's Into A Serious Competitor Of Starbucks

Tuesday, April 11, 2023

Music Can Give the Restaurant Industry a Competitive Edge

Thursday, March 16, 2023

PRESS RELEASE

Soundtrack Your Brand 2022 Year in Review Reveals Top Music Streamed by Businesses

Wednesday, January 11, 2023

PRESS RELEASE

New holiday music guide released from Soundtrack Your Brand

Tuesday, November 22, 2022

Ola visits RunningRestaurants.com - The secrets to getting music right in restaurants & bars

Thursday, May 12, 2022

Ola visits The Cafe Hustle podcast - Harmonizing music, creators, brands and their customers

Wednesday, May 4, 2022

Ola visits the Interstate of Music podcast - Rights holders' opportunity to unlock value from B2B streaming services

Tuesday, February 15, 2022

Spotify-Backed streamer ‘Soundtrack Your Brand’ targets U.S. IPO

Wednesday, January 26, 2022

Lisa Farris appointed Chief Marketing Officer at B2B music service Soundtrack Your Brand

Tuesday, January 25, 2022

The Hidden Value of Music - Nielsen

Wednesday, November 24, 2021

Over 200 million listeners: New SYB / MRC study discloses one of America's biggest music sources

Wednesday, October 13, 2021

Ola visits Business Reporter - Curating the soundtrack to your business

Wednesday, October 13, 2021

Dealing with the unexpected: Five business lessons learned from the pandemic

Thursday, September 9, 2021

Soundtrack Your Brand founder, CEO & chairman, Ola Sars, named to Billboard's international Power Players 2021 list

Tuesday, April 27, 2021

Stores are misusing background music and it’s costing the record industry billions

Tuesday, August 18, 2020

Catalog press release

Monday, April 16, 2018

PRESS RELEASE

Funding press release

Friday, February 17, 2017